I AM THE

STANDARD

SUCCESS SHOULDN’T

COST YOU HAPPINESS

The only men’s coaching program in the world that stops glorifying pain and starts amplifying joy as the real path to success.

THE PRICE OF SACRIFICE

You’ve built the life they call abundant.

You’ve worked harder, and climbed higher, than most ever will.

And yet, the pressure never stops, and the wins never feel like enough.

One more deal. One more milestone. One more late night at the office.

“That’ll fix everything!” you tell yourself.

But it never does.

The more you pour into your business, the more your personal life crumbles.

A stranger in your own home–you built it all for her, for them, but your family doesn’t recognize you anymore.

THE LIE YOU’VE BEEN SOLD

EVERY PROGRAM, EVERY BOOK, EVERY COACH TELLS YOU THE SAME THING

“Work harder.” 

“Suffer more.” 

“Sacrifice everything.”

BULLSH*T

Real success isn’t about continually breaking yourself down, ‘killing off’ who you are, or surrendering your life to someone else’s ideas of what it means to be a man.

It’s about thriving in business and at home—without losing yourself in the process.

THIS is the STANDARD here; not pain at the expense of pleasure, or sacrifice at the expense of happiness.

SERGIO’S STORY

SERGIO’S STORY:

FROM BURNOUT TO BREAKTHROUGH

I see you, because I was you.

I believed the same lie—until it nearly cost me everything, including my own life.

In the military, I surrendered to duty, thinking my worth was tied to what I could do for my country. 
In real estate, I rose to the top 1%—and suffered a heart attack in the process.
 In coaching, I submitted to the ‘blueprint’, and broke myself down time and again, believing that pain was the only way to grow.

My business was thriving–I had the money, the reputation, and the accolades...

But my marriage was hanging by a thread.

I was in great shape–the peak of physical health–but on the inside the pressure was literally killing me.

I convinced myself that my work was for my family–the late nights, the next win, the big deal–it was all for them!

Another shameless lie.

Then it hit me…

What if the secret to more money…wasn’t more suffering?

What if joy—not sacrifice—was the key to growth?

What if success didn’t have to cost me my marriage, my peace of mind, my zest for life?

That realization changed everything for me.

I didn’t need a new system that told me to suffer more...

I needed a new standard.

More Importantly, I needed to

BECOME THE STANDARD.

THE DIFFERENCE

THE I AM THE STANDARD DIFFERENCE

WHAT MOST COACHING PROGRAMS DO

Break you down, but never teach you how to build.
Make you suffer, but never show you how to thrive.
Tell you to work harder, but never tell you when you’ve arrived.

WHAT I AM THE STANDARD DOES INSTEAD

Teaches you to win without suffering.
Builds smarter success, not just harder hustle.
Helps you create wealth and fulfillment—at the same time.

most programs will tell you to submit.

We’ll show you how to create success on your terms—without losing your marriage, your sanity, or your drive in the process.

THE CURRICULUM

THE 6-WEEK I AM THE STANDARD CURRICULUM

Another “burn everything to the ground” program? No.

Another “stay here in the pain forever” course? Certainly not.

Rather, a structured, interactive journey that helps you break free from the grind and build the life you actually want. Because believe it or not, desire is just as important as duty.